We Bring the Good Side of the Internet to Your Door.
We live here. We've used every provider in town. We do the homework and bring our neighbors the internet we'd choose for our own homes.
When you get the knock, answer it.
We Live Here
Amarillo neighbors — not a national call center.
Every Provider Audited
Pathwayz, Optimum, Kinetic, AT&T, Verizon, T-Mobile — scored the same way.
We Stay on Your Side
Real help from Robert and David, before and after your install.
Keeping Amarillo Connected.
Local people. Honest guidance. Better internet.
Local Knowledge. Clear Choice.Compare Every Provider in Amarillo
Not a national average. The service, terms, and support actually available here in Amarillo.
The Good Side Score is our independent 100-point editorial rating for Amarillo homes. We audit each provider against a fixed rubric — connection type, speed integrity, honest pricing, contract terms, install experience, and local accountability — using FCC Broadband Consumer Labels, the FCC National Broadband Map, each provider's own published terms, and on-the-ground checks of local offices and support. Every score is reproducible. Every claim traces to a source.
| What we compare | TOP LOCAL PICK PATHWAYZ COMMUNICATIONS | OPTIMUM | KINETIC | AT&T | VERIZON | T-FIBER |
|---|---|---|---|---|---|---|
1. Connection to your home | Fiber all the way | Cable or fiber — varies | 100% fiber where available | Fiber where available | 5G wireless | 100% fiber |
2. Download and upload | Fast both ways* | Cable example: 940 / 35 Mbps | Faster upload than cable* | Equal speeds on fiber | Download varies by signal | Equal speeds • 300M–2G |
3. Data limits or slowdowns | No slowdowns stated | Unlimited; may slow in congestion | No data limits | Unlimited on fiber | No data caps* | Unlimited |
4. Annual contract | None | Month-to-month | None | None | None | None |
5. What happens to the price? | Straightforward local rate | 5-year lock; then increases | AutoPay offer; some price guarantees | Promo discounts; then standard rate | 3–5 year base-rate lock | AutoPay rate; taxes; $10 more without |
6. Installation and equipment | Local scheduled fiber installation* | Self-setup or pro fee may apply | Free professional installation | Technician visit; equipment included | Plug-in gateway; setup available | Equipment + installation included |
7. Who helps when something breaks? | Real Amarillo team • no robots | National support | 24/7 support | National support | National support | T-Mobile support |
8. Local accountability | Amarillo HQ • local phone • local team | National provider | Regional / national | National provider | National provider | National brand • local technicians |
| Our Good Side Score | 96 BEST LOCAL CHOICE | 73 Cable/fiber alternative | 83 Strong fiber option | 78 Strong where fiber reaches | 69 Wireless alternative | 80 Strong fiber option |
Our Local RecommendationPathwayz Communications
Best Local Choice
96
Pathwayz Communications
Best Local Choice
- Connection to your home
- Fiber all the way
- Download and upload
- Fast both ways*
- Data limits or slowdowns
- No slowdowns stated
- Annual contract
- None
- What happens to the price?
- Straightforward local rate
- Installation and equipment
- Local scheduled fiber installation*
- Who helps when something breaks?
- Real Amarillo team • no robots
- Local accountability
- Amarillo HQ • local phone • local team
Optimum
Cable/fiber alternative
73
Optimum
Cable/fiber alternative
- Connection to your home
- Cable or fiber — varies
- Download and upload
- Cable example: 940 / 35 Mbps
- Data limits or slowdowns
- Unlimited; may slow in congestion
- Annual contract
- Month-to-month
- What happens to the price?
- 5-year lock; then increases
- Installation and equipment
- Self-setup or pro fee may apply
- Who helps when something breaks?
- National support
- Local accountability
- National provider
Kinetic
Strong fiber option
83
Kinetic
Strong fiber option
- Connection to your home
- 100% fiber where available
- Download and upload
- Faster upload than cable*
- Data limits or slowdowns
- No data limits
- Annual contract
- None
- What happens to the price?
- AutoPay offer; some price guarantees
- Installation and equipment
- Free professional installation
- Who helps when something breaks?
- 24/7 support
- Local accountability
- Regional / national
AT&T
Strong where fiber reaches
78
AT&T
Strong where fiber reaches
- Connection to your home
- Fiber where available
- Download and upload
- Equal speeds on fiber
- Data limits or slowdowns
- Unlimited on fiber
- Annual contract
- None
- What happens to the price?
- Promo discounts; then standard rate
- Installation and equipment
- Technician visit; equipment included
- Who helps when something breaks?
- National support
- Local accountability
- National provider
Verizon
Wireless alternative
69
Verizon
Wireless alternative
- Connection to your home
- 5G wireless
- Download and upload
- Download varies by signal
- Data limits or slowdowns
- No data caps*
- Annual contract
- None
- What happens to the price?
- 3–5 year base-rate lock
- Installation and equipment
- Plug-in gateway; setup available
- Who helps when something breaks?
- National support
- Local accountability
- National provider
T-Fiber
Strong fiber option
80
T-Fiber
Strong fiber option
- Connection to your home
- 100% fiber
- Download and upload
- Equal speeds • 300M–2G
- Data limits or slowdowns
- Unlimited
- Annual contract
- None
- What happens to the price?
- AutoPay rate; taxes; $10 more without
- Installation and equipment
- Equipment + installation included
- Who helps when something breaks?
- T-Mobile support
- Local accountability
- National brand • local technicians
Want to see exactly how we reached this recommendation?
Every score has a rule. Every claim has a source. Every local advantage must be documented.
See Our Comparison ProofWhat this means at home
The things we would check before recommending internet to our own families.
Fiber all the way
The strongest wired connection to your home.
Fast both ways
Better video calls, photo backups, cameras, and working from home.
Straightforward price
We compare the real monthly terms, not only the teaser price.
Local help
A real Amarillo team is accountable when you need support.
We use our local relationships to help you lock in the strongest home internet deal available.
Before you sign with a provider, call us. We compare the real options in your neighborhood, look for rate advantages and installation perks, then point you toward the best value for your home.
Why we would choose Pathwayz for our own homes
Our recommendation isn't about a brand — it's about the combination that actually holds up in an Amarillo home: true fiber all the way to the door, a straightforward local rate with no disappearing intro price, and an Amarillo team that answers the phone when something goes wrong. Pathwayz is the only provider on our list that delivers all three.
Inside the 100-Point Good Side Score
Eight weighted categories. One consistent scorecard. Applied identically to every provider serving Amarillo — so a winner has to earn it on the merits, not the marketing.
- Connection technology20
- Upload performance15
- Data-use policy10
- Long-term price clarity15
- Contract & cancellation10
- Installation & equipment10
- Local support & accountability15
- Proven local network5
Pathwayz: 20 + 15 + 8 + 14 + 10 + 9 + 15 + 5 = 96
See every provider's category breakdownSee the exact scoring rules
Connection technology / 20
20: fiber to the home; 14: cable/fiber mix in the local market; 8: fixed wireless; lower scores only if a weaker technology is actually included in the address-level comparison.
Upload performance / 15
15: symmetrical fiber tiers; 12: strong fiber upload that is not documented as equal on every compared tier; 7: materially lower or variable upload.
Data-use policy / 10
10: unlimited use with no stated cap; 9: unlimited with disclosed congestion/network-management qualifications; 8: provider statement exists but the local broadband label still needs to be attached; lower scores for a stated cap or overage.
Long-term price clarity / 15
15: documented non-promotional rate with all recurring charges clear; 13–14: strong published rate/guarantee with limited qualifications; 8–12: promotional, AutoPay, bundle, tax, or post-guarantee qualifications reduce certainty.
Contract & cancellation / 10
10: no annual service contract; subtract only for a documented term commitment, early-termination charge, or promotional clawback relevant to the reviewed plan.
Installation & equipment / 10
10: installation and required equipment clearly included; 8–9: one cost, choice, or local term requires confirmation; lower scores for documented required charges.
Local support & accountability / 15
15: verified Amarillo office, local number, and locally accountable team; 7–8: some regional/local access but primary support is centralized; 3–5: primarily national support.
Proven local network / 5
5: documented operation and meaningful local institutional/business deployment; 2–4: documented local presence or coverage with less evidence of locally operated infrastructure; 1: local availability must still be confirmed.
Local support and proven local network carry 20 of 100 points because this comparison is designed for Amarillo homeowners who value an accountable person nearby. A visitor who values those factors differently may reach a different conclusion.
Our Burden of Proof
We make a strong recommendation, so we accept a strong burden of proof. Every provider fact must trace to a current label, map, published term, or documented local check.
Last reviewed: July 2026
Read the complete methodology and provider breakdown
Business-Proven Fiber. Brought Home.
The same Pathwayz fiber network trusted by Amarillo businesses, county services, school districts, and financial institutions is now delivered directly to eligible homes across the city.
Let's Get You Connected.
We'd honestly rather you just call us.
Talk directly with Robert or David—no call center, no phone tree. We're local, we know the providers, and we're on your side.
Call Your Internet Guys
+1 (806) 340-7311Robert or David will answer or call you right back.
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Local People. Decades of Experience.
Robert Prothero and David Bell bring more than 60 years of combined technology experience. We've used the providers, dealt with the outages, watched prices climb, and felt the same frustration. That's why we created The Internet Guy.
We cut through the noise and bring the proven solution to your door.
Meet Your Internet Guys